A domain name is the exact address people type into their web browser to find your business on the internet. To understand how it works, you just need to think about real estate. If your website was a physical office building, the hosting is the land and the bricks used to build the office. The domain name is the actual street address. If you do not have a street address, your customers will never be able to find your building. You need both to exist on the internet. Hosting is where your files live, and the domain is how people locate those files. Purchasing a domain name is actually more like leasing. You do not buy it forever. You rent it on a yearly basis from companies known as Domain Registrars. Finding a great domain name requires a bit of creativity and forward thinking. A strong domain should be short, easy to spell, and entirely free of numbers or hyphens. You want something that a customer can hear out loud once and remember instantly without needing clarification. However, you might find that the exact dot com version of your brand name is already taken. This is a very common hurdle for new business owners. When this happens, you have a few easy options. You can add a relevant action word to your brand name, such as adding 'shop', 'app', 'get', or 'try' to the end or beginning. Alternatively, you can explore the dozens of different domain extensions available today, which we will explain in detail below to help you make the best choice.